Smartfeed is the best feed management tool that helps online retailers to not only showcase their products on online marketing platforms like Google Shopping but also optimise their product feeds to increase their profit margin.


Step by step guide to create Snapchat product feed

Snapchat has been on the rise since its launch, and in today’s date, it has 200+ million followers, with people ageing 12-34. Since its inception to large growth, the app has been on everyone’s mobile. Realising this, the application has ventured into the online shopping business helping brands and retailers to sell products on their …

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Google Shopping Giveaway: Free Product Listings

It seems like online retailers are in for a treat as Google Shopping on April 21, 2020, announced free product listing (the US alone) on Google Shopping results to help retailers for the long term. After not so short gap of 8 years, Google has made the product listings free in competition with Amazon. Why …

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Which eCommerce Channels Are Best For Your Business?

Today everyone wants to advertise as well as sell their products online. Gone are the days of traditional forms of marketing and selling. The saturation of the internet has grown to a new height, and thus, every business and brand is focusing on leveraging the benefits of eCommerce. If you want to focus on growing …

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Google Merchant Center

Google Merchant Center is the place where the product data of various companies is uploaded. When you upload the product information on this center, it appears on Google shopping and Google eCommerce properties. The products that appear on the left side of search results as ads are uploaded from Google Merchant Center. You can also …

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What is Product feed specification?

Organising your product feed is now more straightforward with the involvement of product feed specifications. This enables the shopping channel to show the right search results by carrying out the right requirements. This, in turn, aids in providing better service to the customers. Some shopping channels that use product feed specifications are Comparison shopping engines …

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What is Google Product Category?

Amongst the many categories in the Google taxonomy list, it is vital to choose the most suitable type for your product. This attribute is called the Google Product Category. This attribute aims to direct potential customers to a particular product. So, it is important to select the right category for your product. When is the Google …

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What is Product Feed Management?

Product feed optimisation is carried out to enhance the results of the shopping campaign. This is referred to as product feed management. Product feed management mainly deals with the management of the following Feed quality Source quality Other aims include the enhancement of ROI and complying with the data feed requirements. Quality of the product …

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