Organising your product feed is now more straightforward with the involvement of product feed specifications. This enables the shopping channel to show the right search results by carrying out the right requirements. This, in turn, aids in providing better service to the customers. Some shopping channels that use product feed specifications are Comparison shopping engines …
Product feed optimisation is carried out to enhance the results of the shopping campaign. This is referred to as product feed management. Product feed management mainly deals with the management of the following Feed quality Source quality Other aims include the enhancement of ROI and complying with the data feed requirements. Quality of the product …
Custom Labels are an attribute that enhances your product feed. Shopping campaigns can utilise this property as it enables you to recognise, classify, filter, and organise products to improve your product listing. For instance, for some products, you might want to apply a distinct bid strategy and bid less for those commodities in clearance, so …
When you are showcasing any shopping campaign to promote your products to the global audience, you need to optimise the product feed. When the product feed is optimised, it helps Google to showcase the ads at the right place and to the potential audience. If the product is appropriate to the search term of the …
The more product data you can provide Google with, the better Google can index your products against a customer’s search query. The data feed that you use will play a key role in the success or failure of the Price Per Click campaign. Define Data feed A data feed is the best way to structure …
A GTIN is the Global Trade Item Number that is used globally to identify the product. It brings all the systems into one place to make sure that everyone is following the same structure set by Google. The GTIN will appear on the product in the form of the bar code. What are the different …
When you are shopping for a product online, you will notice the same product in different colours and sizes, materials, and in different price ranges. The options that you have for the product are called the variants. Define product variants Product variants are products that will have unique identifiers such as colour, price, and size, …
An MPN is the Manufacturer Part Number. When you are uploading the product data feed to the marketplace or comparison shopping engines, you must provide the MPN for the product. MPN is also used when buying specific products. The MPN is a unique number that is given by the manufacturer to identify the product quickly. …
Many eCommerce stores are using Google shopping to promote their products. It helps to boost the traffic to websites and boost brand sales in no time. Google shopping has become a buzzword in today’s world. Around 52% of sales/traffic that eCommerce stores are receiving is through Google shopping. When products are showcased on Google shopping, …
Here are a few terms that you need to know to understand data feed management: Google Shopping Product listing ads is the service offered by Google to retailers. It is the best marketing option available for retailers to list down the products so that customers can search and compare various products with ease. The products …