Product feed optimisation is carried out to enhance the results of the shopping campaign. This is referred to as product feed management. Product feed management mainly deals with the management of the following Feed quality Source quality Other aims include the enhancement of ROI and complying with the data feed requirements. Quality of the product …
Custom Labels are an attribute that enhances your product feed. Shopping campaigns can utilise this property as it enables you to recognise, classify, filter, and organise products to improve your product listing. For instance, for some products, you might want to apply a distinct bid strategy and bid less for those commodities in clearance, so …
When you are showcasing any shopping campaign to promote your products to the global audience, you need to optimise the product feed. When the product feed is optimised, it helps Google to showcase the ads at the right place and to the potential audience. If the product is appropriate to the search term of the …
Shopping is a trait of society and the way people shop is changing from time to time. With the advancement of technology, the way people shop is changing, and there is no end for it. The technology developed in the last decade has brought a sea of change, to the retail world. When you learn …
Store sales vs. E-Commerce: the Future of Shopping Read More »
The eCommerce world is growing at a rapid rate, and retail sales through eCommerce are expected to reach £2.3 Trillion. The eCommerce sector is a highly competitive industry, so companies should try new ways to sell the products and keep their brands reachable to their target audiences across the world. The most powerful way to …
It may be confusing for retailers to choose the best type of ad to promote products and services. The confusion is between Google shopping and Google search ads. Both ads have equal priority. The companies can run both these ads to get traffic and sales for the business. Improve the visibility of your brand using …
Do you want to excel against your competitors on Google shopping? Are you in considering how to render lesser pay for the ads of the product? Get on Google’s Taxonomy. It is just the secret to have things work your way. The primary component of all shopping campaigns undertaken by Google is the product category. …
The more product data you can provide Google with, the better Google can index your products against a customer’s search query. The data feed that you use will play a key role in the success or failure of the Price Per Click campaign. Define Data feed A data feed is the best way to structure …
There are specific requirements predefined by Google to generate Product listing ads. So, the initial step is that you ensure that your products and businesses meet these criteria. Once you have got it right and you have a data feed and Google Merchant centre, the next thing to decide is the setting up of your …
The tips that are listed in this article are for the people who have in-depth knowledge on optimizing data feeds and want to take their Google shopping campaign to a new level to boost traffic and sales. Use GTIN in Google shopping Global Trade Item Number is a critical part of optimizing your campaign. The …
Experts Tips on Google Shopping Feed Optimization Read More »