When you are shopping for a product online, you will notice the same product in different colours and sizes, materials, and in different price ranges. The options that you have for the product are called the variants. Define product variants Product variants are products that will have unique identifiers such as colour, price, and size, …
An MPN is the Manufacturer Part Number. When you are uploading the product data feed to the marketplace or comparison shopping engines, you must provide the MPN for the product. MPN is also used when buying specific products. The MPN is a unique number that is given by the manufacturer to identify the product quickly. …
Many online businesses are using Product Listing Ads to promote their products and reach global audiences. The Product Listing Ads will require detailed information about the product. The information on this ad is substantial compared to the information on the standard text ads. The data that is displayed on the ad is fetched from the …
Many eCommerce stores are using Google shopping to promote their products. It helps to boost the traffic to websites and boost brand sales in no time. Google shopping has become a buzzword in today’s world. Around 52% of sales/traffic that eCommerce stores are receiving is through Google shopping. When products are showcased on Google shopping, …
Here are a few terms that you need to know to understand data feed management: Google Shopping Product listing ads is the service offered by Google to retailers. It is the best marketing option available for retailers to list down the products so that customers can search and compare various products with ease. The products …
Many customers make a buying decision after reading the reviews left by the customers who purchased the product. There is a lot of value given to the ratings. Around 90% of customers claim their buying decision depends on the quality and authenticity of the reviews. Many studies have shown that seller rating can boost the …
With the arrival of a digitally active world, the trend of online shopping is soaring. So businesses need to know about the different platforms to advertise their products. Online trading is one of the best ways to increase revenue. Selling on eCommerce platforms like Google Shopping provides opportunities to small businesses and manufacturers to compete …
If you want to create a campaign on Google Ads to promote your products or services, the right product feed is not just enough. A successful campaign relies on constant optimisation so that you can boost the sales and traffic to your site. You do not need to spend money on ads that are not …
Top 10 Tips for Google Shopping Campaign Optimisation Read More »
The e-commerce industry is growing at a brisk pace. It has become essential for retailers to stay up-to-date with the latest technological trends to improve sales for the business. Google is making retailers use technology and reach the customers in every nook and cranny of the world. One of the popular programs that Google started …